Copywriting with Cathy

You need a basic web site delivered FAST. But you want high quality content because your clients need to understand exactly what you do.

You don't want to run around looking for a designer and a copywriter and whatever else you need. You want to turn the project over to ONE person who will get it done.

You need to promote your services but you can't afford to sound sales-y or hype-y. You want to come across as professional and knowledgeable.

You want to be able to make changes easily; you don't want to call a designer when you need to change the date of an event.

You want a small site now but you don't want to start over when your business grows. You want to be able to begin blogging at any time.

You are ready to take action and you can make a decision quickly.

Until now, you didn't have a lot of options. You could take a shot in the dark at a Craigslist vendor. You could sign up for full service copywriting (which is more than you need). That's why I decided to offer this program.

I was starting my business from scratch with no client base and no clue. I signed up for a costly group coaching course which was helpful but moved slowly.

Paralysis was setting in: there were so many new things to get my head around.

Then I had my laser coaching call with Cathy and suddenly I felt like I had someone who knew what they were doing on board, someone who got to the point quickly and who could get me up and running with a website right away.

I have come out of the wilderness now. Instead of spending weeks and months trying to build a website, I HAVE ONE NOW. I know it's well written and well presented. My site has the key information in it to get me started...something I can run with immediately.

Cathy was very generous with her expertise along the way. I've learned that online writing is very different from any other kind. I've learned how to present my services and promote myself and make sure the site is a living - not static - entity. I started several writing projects - blog posts, articles and even social media!

Cathy's knowledge is broad and deep and she has lots of sensible advice which you kind of glean along the way for free. She has a knack of meeting you where you are - right at square one in my case - and giving you spot on, practical, common sense suggestions. Very reassuring.

My big regret is that I didn't find Cathy right at the very beginning before I did anything else. I call her Cathy Godsend.

Eimear McAllister
http://freedomfromprocrastination.com

Cathy just completed my website and I couldn’t be more pleased! We had just one diagnostic call - definitely an "express" service. The finished product is stunning.

Cathy’s style of copywriting is part expertise and part intuition. It’s as though she was writing from inside my head, saying exactly what I wanted to say, after just one short phone meeting. I would highly recommend Cathy Goodwin to write your copy for your website if you are interested in connecting with your clients in a warm, heartfelt manner.

Peggy Mangan RN
Joy After Cancer
http://www.joyaftercancer.com

a Diagnostic planning session (where we discover the best way to transform your business to an Online Superstar)

your Home, About, Services and Contact pages created with strong, professional promotional copywriting

site set up and ready to go on a Wordpress platform (so when you're ready to expand you can DIY or choose from many competent services: you are not locked in to a dead-end platform)

"ONE AND DONE: One call and it's done."

(1) You send me a quick message to see if your site qualifies and if I'm available to work with this program.

(2) I send you a link to pay by credit card or PayPal.

(3) We schedule a one-to-one planning session. .

(4) Within 7-15 business days after our consultation, your website is live.

(5) You have 5 business days to request changes and tweaks.

A full-service website project ranges from $2500 - $5000 (that's when I write: some copywriters charge $10,000 or more).

Just $997.

Optional extras are available, including copywriting for additional pages, mentoring and customized graphics. I can recommend reliable sources for training and additional website design.

... if you are a licensed professional (such as a lawyer, psychotherapist, physician, or accountant), and/or

... if you have been in business awhile and you want to upgrade beyond a basic website.

If you just need one page, choose the Espresso Programl. We will go over your material and draft a page.

No problem. After the copy is in place, additional design options can be arranged with your designer or with someone I know. Your designer can work more efficiently when you have the copy ready to go. I recommend using Wordpress as a platform; you can alter the appearance dramatically.

"I want a complete program with a host, domain name and website."

If you do not have a webmaster or web designer, my virtual team can help you set up your domain name, hosting and a full-scale Wordpress website. These features are included.

"You say you have a virtual team. I don't want to talk to a lot of different people."

Your content gets written by me - not an outsourced low-budget offshore writer. You deal only with one person: me. You pay me the one-time investment and I manage everything else.

First, I work on websites all day long so I get everything done faster. I've been around a long time and I know where a lot of bodies are buried. I can work with a deeply discounted resource because I know exactly what to ask for and how to frame my request.

I have a trusted network of vendors and resources so I don't have to shop around and compare. To them, I'm a repeat customer so they treat me well. My recommended resources will take extra good care of you because they want me to send them more work. Therefore you usually get a better deal than if you hired them on your own.

Second, the Express option is limited to certain categories of services, such as coaching and consulting. It's not realistic for licensed professionals, (such as lawyers, psychotherapists, or financial planners) or technical services.

Finally, your options with the Express are pretty straightforward. It's like taking an express train: you go from here to there on one set of tracks. No substitutions, detours or changes!

"So...where do I start?"

Complete the form below. You should get a response within 2 business days. Please respond only if you're serious and ready to start immediately.

The Website Express is designed for business owners who are ready to take action and who need a website right away!

Option A: Pay in full. Choose this option when you are ready to take action and you need to get the website up - FAST.

Option B: Pay $297 for the Diagnostic and then pay $697 for implementation and writing, within 10 business days after you receive the Diagnostic Report. Choose this option when you need more time to gather your materials and think about what you might need.

"Get Your Website Up: One and Done"