Attention Independent Professionals, Coaches, Consultants, Speakers and Service Business Owners:
"Create Your Home Page To
Hit A Home Run On The Profit Field
(Even If You've Never Been A Power Hitter Before)"
A Mini-Workshop October 20 and October 27
Have you checked your web statistics lately? Then you know your website visitors probably arrive on your home page BEFORE they see any other pages.
This workshop is for you if ...
... you've been putting off your website makeover
... you're tired of visitors who come to your site and say, "But what do you DO?"
... you believe you could get more clients from your website (if you made just a few changes)
... you're wondering what should be on the page (and what's too much)
I'm Cathy Goodwin - copywriter who's known as the ?website makeover pro." I'm the person you call when you want to look like a superstar online and you're really busy.
You will be surprised how easily you can create a home page that delivers results. Nearly all my business has come from my website and I've attracted clients from all over the US as well as Europe, Canada and even Asia. You can do the same when your home page cuts to the chase and tells your story.
You need a bat and a ball - your offer and a set of targeted clients. You need a playing field - your own skills and strengths. And most of all, you need to develop a power swing so you CONNECT with the clients on your own playing field.
What would be the impact on revenue if you were able to increase your conversions by 10%? 20%? Remember that baseball players just hit 30% to become stars. Just a small percentage will have huge impact, because each new client represents a testimonial and a referral source. Obviously nobody can guarantee results, and each person's success rate will be different. What I can promise is that you will walk away with a new perspective on your home page (and perhaps your whole approach to website marketing) if you listen to the calls, read the learning guides and ask questions about any points that are not clear.
Two sessions
October 20 (Thursday)
October 27 (Thursday)
12N Pacific / 3 PM Eastern
When you sign up for this course, participate and complete the assignments, here's what you walk away with:
A clear strategy to structure your own home page (so your visitors connect easily)
An end to confusion and overwhelm about squeeze pages (and when you should NEVER use one)
How to choose keywords (and where to use them) without sacrificing traffic for conversion (or even giving up traffic with an overdose of SEO)
How to create a friendly, warm page without distracting your readers
A connect-the-dots template for your Home page
The opportunity to get a friendly, constructive critique of your own Home Page or draft
Of course that's just the tip of the iceberg. You will get all your questions answered and I promise you will surprised at how much you learn ... even compared to programs that cost a great deal more.
A Workshop That's Timed for Time-Pressed Professionals
The course is designed so you can get the most out of your investment of time and resources. We meet once a week and you have ample time to ask questions and get feedback on assignments. Calls are recorded so you can attend and participate even if you have a conflict of time.
This course is not theoretical. You take your first steps to develop your own website immediately.
Ready to choose? Sign up here.
| Session 1. Thursday October 20. 3 PM ET / 12 N PT "Create Content Make Your Home Page Rock." |
This session will introduce you to the questions that need to be answered on the Home Page. You will learn how to draft the content that can be slotted into structures in Session 2.
... The ONE thing you must do to communicate your value effectively
... Why beginners are able to compete with experts using simple copywriting techniques
... How to avoid the problems of fuzzy content that confuses prospective buyers
... How to introduce yourself as an expert (without sounding sales-y or hype-y)
... Case studies from participants
| Session 2. Thursday October 27. 3 PM ET / 12 N PT "How To Use The 3 Strategies Of Home Page." |
Here's where you actually create your "Home" page as the foundation for your website. .
... Exactly where to use each of 3 strategies for creating your Home Page
... The truth behind SEO and keywords to get more traffic to your website
... How to improve your website content (no matter how difficult it was before)
... Case studies from participants
Don't need to keep reading - just want to take action? Click here.
How The Workshop WorksHere's what you get: 2 60-90 minute live calls, illustrated with PowerPoint slides, with a Q&A on each call. You get tons of content. We stay on the phone till all questions are answered. You can ask questions between calls. Recordings of calls to download as mp3 files or listen via the web. You get tons of content. We stay on the phone till all questions are answered. You can ask questions between calls. A temporary BLOG where you can post questions through October 1. Get answers from me and from other business owners who are taking the class. 2 downloadable Learning Guides filled with information you can use far into the future. (Participants consistently say, "The Learning Guides were worth the price of the course.") They're not wimpy pages with blanks to fill in. They're action-packed resources you will want to print out and use over and over again. Opportunity to post your project for feedback from the group. Your business associate attends FREE when you work on one project together. You attend FREE when you sign up for the Laser Marketing Makeover program.
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"Okay, Cathy, I'm convinced! But these days I weigh my choices carefully. What's my investment?"
I’ve priced this product to recognize that some business owners are feeling economic pressures. But I also recognize that some business owners are still increasing revenue every quarter. I want you to become one of those businesses.
Your investment is just
$97
This amount is than you'd spend for a few networking lunches (much less if you include driving, dry cleaning and parking). When your web site attracts more clients and opt-ins, you may be able to forego some of those meetings (and enjoy more free time, not to mention healthier food). And you'll use your face-to-face time more effectively.
Got questions? Here are answers to the 2 most popular questions:
FAQ #1: Can I bring a partner?
Absolutely! Bring a business associate, Virtual Assistant ...anyone who will benefit.. Just work together on one project.
FAQ #2: I want to get some copywriting help. Can I combine a copywriting project with this program?
Sure! When you hire me for a Laser Marketing Makeover or any copywriting project, the workshop is completely free to you. You will be able to sign up right here.
You can also use the Laser Marketing Makeover to discuss your website development plans. We can discuss your landing page, program and promotion and how the program fits into your overall online marketing strategy.
Cathy Goodwin
The Fine Print: Many of my clients and class participants have gotten satisfying results from my writing and teaching. Those who attended and did not follow through with implementation did not see results. Of course I can't promise that you will achieve any particular increase in sales or any specific results. Your own success will depend on many factors, including your talents, skills, market, environment and application of what you learn here.
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